So this is a cautionary tale about food blogging and how to avoid the fake, fraud and failure recipes on the web. Fake news in recipes is not good.
For those who make a living at it, the food blog world is a numbers game. When a blogger has a high number (in the thousands) of followers throughout the social media channels that attracts advertisers and sponsors. It makes sense. The higher your numbers the more opportunities to make money. Most of the excellent blogs have built their businesses on good practice of tested recipes and great writing. No fake news in recipes here. Their numbers have grown in a most organic and appropriate way. A reward for honest, hard work is always a good thing and to be admired. A job well done pays off.
Sadly, there are many other ways to build your social media numbers that has nothing to do with creating and sharing good recipes and content. It’s all about networking and if you can imagine “buying” followers. I can’t tell you how many times I have been offered “hundreds of new followers” for a price or how many people have offered to “follow me” if I simply follow them back. Thousands!
Now here is the thing. While I am 100% opposed to purchasing followers, I am not opposed to following others as long as we share a common interest. However, when I do follow and then shortly thereafter that person unfollows me that just screams fake. That blogger is simply trying to increase numbers in a phony way. Do you know there is an APP for exposing fakers? Right now that App shows about 69 food bloggers who pulled that stunt on me with Instagram in the last month.
Luckily, my blog is not a business. So, worrying about numbers is not an issue, but worrying about great content in my blog and others is. So, recently when a non-blogger friend who happens to be an excellent baker posted a failure of a lemon loaf on FB this rant kind of came out of me. The recipe came from a popular blog site and had made its way around the internet in full beautiful photos. My friend wondered what she had done wrong in spite of following the recipe exactly as written. Well, she did nothing wrong. The recipe that was flawed. It was probably never tested. It was clear that the leavening and oil content were way off base and explained why the center of the loaf collapsed into a deep crater. A sad waste of expensive ingredients and time and a sad commentary on that food blog.
So, beware of internet recipes. Know your sources and if on a blog read the comments. If all the comments are like “Oh that looks yummy” you might want to skip it. Better to read comments that give critiques or advice showing real people have tried the recipe. It is a much safer bet. If you ever try one of my recipes and there is a problem or success please come back and let me know. It is such a compliment to have you even try the recipe that the last thing I want is for you to be unhappy about it.
Food for thought or a rant? Either way I followed in his light and that is all that matters. Next week I hope to post this lemon loaf recipe without the rant. While I fixed the structure of the cake it still lacks the lovely lemon punch. I think it needs a lemon glaze poured over it while still warm in the pan.
Luckily for us, you are The Real Deal, Lisa! XOXO
honest to a fault I am afraid. I suppose that is a trait my son liked in me even though it caused us to butt heads a few times
Bless you, Lisa. You are REAL! <3
There are so many great blogs out there to enjoy. I just don’t understand the person who posts bad recipes
Oh my! You are speaking to me. I have been scratching my head as I look at other blogs with subpar content and terrible recipes yet with thousands of followers. I am left here asking myself “What in the world am I doing wrong”. Thanks for the reminder that content and good recipes are more important than thousands of followers!
Your blogs are both so wonderful with great content and beautiful photos. You will get to where you need to be.
Good work, Lisa! And GREAT recipes!
I can say the same about you! Thanks for hanging with me here
You are one in a million, Lisa!!!!! <3
I don’t know about that Ronna but I do prefer to speak my mind when necessary
True blue, through and through, from the day I met you!
Great rhyme thyme with you!
This was a great educational rant. I had no idea you could buy followers. Wow, what an eye-opener. By the way, I tried your shrimp recipe from a few weeks back and it was fantastic. Thanks for sharing it.
Super happy you enjoyed the shrimp with charred lemon. And especially to have you as a true follower
I love your blog Lisa. The fact that people pay for followers or don’t kitchen test recipes is really disturbing to me.
So funny today to hear that this buying of followers is all over the news and talk radio due to an article in NY Times
Marcie took the words right out of my mouth, you are SO the real deal! Surely Will got it honestly. I’m looking forward to your lemon loaf recipe. I’m also looking forward to making your amazing Irish Soda Bread recipe in March, just thinking about it makes my mouth water.
I am really glad you endorse my Irish soda bread. It’s a real compliment coming from a cook and baker like you. Thanks
first the new York times complaining about people upping their follower count now the good grief chef. I will try to take my twitter followers from 5 or so up to 25,000 🙂
On Sun, Jan 28, 2018 at 2:47 PM, Good Grief Cook wrote:
> Lisa posted: “Food for thought or a rant? In the spirit of William I do > this. William could recognize a fake, a fraud and a phony from a mile away > and he always had the courage to call someone out on it. In fact, he did it > without hesitation. Not a great way to make fr” >
I missed the NY Times article. Can you share the link?
Found it-thanks. https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html
Stacie Cass Sessoms
Thanks so much for this post! Nothing frustrates me more than a untested recipe!!! My doctor recently told me to eliminate dairy and gluten from my diet. The internet and Pinterest are flooded with such fad recipes, but I immediately wondered how many were legit. Part of me feared I was being too sinical, but this post reminded me I’m not alone in my frustration with these fake food bloggers!
Once you find some trusted sources stick with them. I can recommend my friend Kim’s blog for gluten free and dairy free recipes. Check her out at: theglutenfreegathering.com